I am an Industrial Designer/Engineer for a display design firm. Our firm has several guys on Macs using formZ who struggle to to bring concepts to production because of its 3D-2D associative weakness and inability to communicate with PC dominated manufacturing vendors. Everyone has been amazed of how I can produce photo realistic renderings, quickly produce detailed part drawings for quote and provide usable electronic files for manufacturing to vendors on just about any platform. Our only other PC engineer who uses AutoCAD no longer does part drawings as it takes too long. Try revising parts and drawings in FomZ, forget it. I could not do without IronCad's sheet metal and unfolding capabilities. With IronCAD I provide usable electonic files for SLA modles, cutting molds, cutting metal or plastics and get parts for approval quickly and at less cost. I can email unfolded parts and have them cut and back to me the next day. I quicly got buried with all the engineering and the mac guys said we can't do that, so we hired another PC guy who wanted to work on Pro-E since he had been trained on it. I was anxious to see what this big expensive package could do. I see a lot of frustration, feature failures, and head aches to achieve parts and communications that are a breeze in IronCAD. The Pro-E guy is always asking how would I model a part in IronCAD and I show him in a few minutes. And to top it off, I drag on realistic materials, image maps with graphics and spin it by simply dragging on animation. Management was bummed to find they spent so much money on Pro-E and they could not get realisitc renderings from it without shelling out thousands more. My IronCAD catalog is full of display related models ie: push fasteners, casters, ect. that I can drag and drop. IronCad's fastener module is the best I've seen. I like learning new better software, but I have not found one yet that beats Ironcad's features and intuitiveness. Our business, like advertising, is fast paced and IronCAD gives me the freedom and speed to try out quick ideas and the CAD power and ability to detail and produce accurate parts. Animation could use some additions, but as for most of us, it's not a priority in getting our daily work done.